Europe’s first M&M’S World store opened in the summer of 2011 in London’s Leicester Square, where all visitors – Londoners and tourists – are now provided with a fun and interactive experience.

M&M’S World store move the brand beyond confectionery and give it a place in popular culture.

M&M’S World store center on the M&M’S Characters, Red, Yellow, Green, Blue, and Orange, bringing the brand to life through distinct personalities. The stores provide an environment for visitors to browse exclusive themed merchandise, and have fun with interactive games and activities.